Germany’s True Fruits won the Best juice or juice based drink with True Fruits Juice – apple, pear + raspberry.
Katia Winter, press officer, True Fruits GmbH, said: “Winning the Interbev Awards 2012 means a lot to us. It’s a great honour for us to compete with such big players of the international beverage industry. Quality is very important to us. The Interbev Award and the recognition of the jury proves again that our work and high quality standards bear fruit. We are still thrilled by winning this award and can’t wait to hold the trophy in our hands.
“We already dispatched a press release to our target media and took the chance to inform our fans via Facebook. A newsletter with the big news was also released right after we received the great news.
“We are always working on new product innovations. Besides that, we want to focus more on the topic of glass as a packaging medium. For us, the idea of quality does not end with the content but includes the packaging, too. In 2006, when the company was founded, we chose glass for our products because it’s simply the best packaging material. Beautiful, natural, 100% recyclable and inert, which means it doesn’t exchange with its environment. Since glass is so important to us and our products, we just launched a new ‘Upcycling’ app on our local Facebook page, where users are asked to upload pictures of their empty upcycled, handcrafted True Fruits bottles. Have a look yourself, it’s worth it: www.upcycling.true-fruits.com.
“Moreover, we will launch a new limited edition at the beginning of December. Our limited editions are special decorated bottles and our fans love to collect them.”
US-based Sambazon won the Best organic beverage category with Sambazon Supergreens with Kale + Ginger Superfood Smoothie, and was a finalist in the same category with Sambazon Supergreens Chocolate + Almond + Coconut Milk.
Sambazon brand manager Jason Moraff said: “Winning an InterBev award is a significant accomplishment for Sambazon. We work hard to deliver the best organic superfood beverages and push the boundaries of unique and pioneering ingredients.
“The InterBev Awards carry significant weight with thought leaders in the beverage industry, and being recognised for our products validates and reinforces Sambazon’s position as a leader in organic Amazon super foods. This recognition is something we will proudly share with our fans and those who are just learning about our products.
“Sambazon will not only continue delivering organic superfood beverages against growing need states but will do so in a way that’s unique, differentiated and benefits people and planet. We have an incredible pipeline of delicious, healthy beverages on the horizon that we’re excited to launch in 2013!”
Canada’s LC Beverages Ltd won the Best powdered beverage category with Lastcall.
LC Beverages owner Bradley Friesen said: “We are ecstatic to have won two InterBev Awards and to have been placed side by side with some very established companies in the beverage industry.
“We will be using our win to our full advantage in our social media marketing through our website, Twitter and Facebook. The next step for Lastcall is getting national distribution for our product in the US and launching in Canada.”
The FRS Company won the Best recovery drink category with FRS Healthy Protein.
Carli LaForgia, director public relations at The FRS Company, said: “We are thrilled to be honoured once again by our peers and beverage industry leaders for our FRS Healthy Protein beverages.
“We are issuing a press release announcing this great achievement. Additionally, we will make the announcement to our over one million VIP customer database and over 170k social media fans. Of course, our sales team will be happy to share this news with our customers as well.
“In the upcoming months, we will be increasing distribution of FRS Healthy Protein and generating brand awareness through product sampling at events throughout the country.”
See all the entries, finalists and winners in the Best juice or juice-based drink, Best organic beverage, Best ready to drink tea or coffee, Best recovery drink, and Best sparkling beverage categories here:
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