Generosity Water is a US beverage brand working to give people access to clean water. According to the brand, 748m people lack access to clean drinking water worldwide. In 2009, the founder started the humanitarian organisation Generosity.org in an effort to help end the water crisis one community at a time. Generosity Water was launched in 2015 to continue the same vision.
The team created a beverage brand that not only helps people worldwide but also give a healthy boost to its drinkers. Unlike other mainstream water brands, Generosity Water is an alkaline water with a pH balance of 10. According to research, alkalised mineral water can increase hydration levels by 17%, maximising performance, fitness, and daily health. The brand said “your body works best at a pH of 6, but in a world of high stress and caramel lattés, it’s easy to get off balance. Drinking alkalised water helps neutralise acids and restore health”.
We spoke with CEO Micah Cravalho about the brand.
Tell us about Generosity Water. When did the company start up and what inspired its creation?
We launched distribution in the autumn of 2015 and were inspired to build a for-profit entity that believes that if we drink the highest quality alkaline water, we can ensure that people in developing countries can have access to clean water.
What makes Generosity Water different to other water brands on the market?
At Generosity Water, we believe that people matter and every decision we make is based on that fundamental value. We’re generous to our health and generous to people.
Health: we use all natural active ingredients, which stabilises our pH balance at 10, making our water the highest quality water on the market. People: for every bottle that consumers purchase, we give two people access to clean water for one month.
How has Generosity Water helped people across the world gain access to clean water?
Since inception, Generosity Water has already funded four water wells, giving 2,000 people in developing countries access to clean water. Our focus right now is to fund water wells specifically in Haiti because we see an opportunity to end the clean water crisis, in a short period of time, in one country. If we can lead the initiative to end the entire water crisis in one country, what will that inspire around the world?
What advice can you give to start-ups looking to use their business to help support populations in need?
Do proper research of the need and partner with a quality-implementing organisation and be transparent about your giving model and call of action.
Micah Cravalho and his team aim to increase access to safe drinking water across the world.
Individual companies are doing a fantastic job to help those in need of aid, but what needs to be done on a global scale to really tackle these issues?
As long as we can work hard to be on the same playing field as some of the larger Fortune 500 companies, I believe that we can inspire corporations across the world to work giving models into their products, into their services. It doesn’t have to be a lot, but if everyone is willing to do something, we can achieve global equality and end humanity’s most detrimental crises.
What’s your plan for 2016?
Our plan is specifically to saturate distribution in California and partner with influencers and corporations that align with the mission of this brand.
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