He had that familiar matter-of-fact approach to explaining how a business is set up, as if we all share his entrepreneurial skills; a point of view from the perspective of someone unhindered by fear of failing, or simply sparked by something more creative and ambitious.
We talked about working with the brilliant design agency BrandOpus, and the choices he made in eventually using Tetra Pak’s DreamCap closure.
Here’s the full interview. Let me know what you think.
© FoodBev Media Ltd 2024