The Leicester (UK) based firm said the products were the fruit of four years’ research and ‘millions of pounds’ of investment.
Invicta’s chief executive, the Countess of Onslow, said her company had trialled and tested hundreds of recycled materials sourced in the UK, Europe and the US, leading to the creation of two new processes which it called ‘rPETable’ and ‘rNEWable’.
“It is our mission to work with major brands to spread the word, help protect the world’s natural resources, save our customers and the consumer money and reduce carbon footprints – in many cases by one simple switch: swapping virgin polymers for one of a wide choice of high quality recycled plastics including rPET and rHDPE,” she said.
Lady Onslow said her firm was looking for ‘like-minded partners’ to develop the technology, while Invicta client Coca-Cola had been among the first brands to test the new products.
She said Coca-Cola Enterprises, packaging group Greenpac and retail giant Asda were working with her company ‘to explore the potential of these processes for point-of-sale products and merchandise’.
“Our discoveries mean we will now always consider using high quality recycled plastics before virgin polymers for a very wide range of product manufacturing,” she added. “In our sector recycled plastics has been very rarely considered as a first choice.”
*Source: Invicta/PRW
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