Some speakers and delegates lamented a lack of innovation: Companies did too little. Retailers didn’t support them. Consumers didn’t respond. Government discouraged everything by putting up taxes.
Well, I saw some significant innovation at the conference and at the Tuttofood trade show held at the same time.
There were the usual new suspects, from premium waters to coconut waters and energy drinks, but there were many other interesting developments too. I noted two emerging trends:
I was also encouraged by some thinking that would be new in any country:
hweppes Aperitivo.
The question is not whether it’s there, the question is whether it will work.
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