Product of the Year is the world’s largest consumer-voted award for product innovation and reflects shoppers’ perception of the most innovative products on the market.
Gerry Roads, marketing director of savoury biscuits, United Biscuits UK, said: “We’re really pleased to have received this recognition for Jacob’s Oddities, especially as it’s coming directly from our consumers.
“We’ve worked hard to ensure the product resonates with the growing needs of consumers and, as a result, we’ve successfully recruited younger consumers into the savoury biscuit aisle and achieved the Savoury Snack Product of the Year Award for 2013.”
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