Thibault de Chatellus, senior vice president, Jamba Juice Company, said: “Our first Jamba store is strategically located in a new and dynamic community, which is a perfect platform to launch our brand in the Philippines. Max’s Group has done a fantastic job creating media buzz and excitement about the Jamba brand as they get ready to open their first of 40 planned locations and we expect a very positive reception from the Filipino consumers.”
The store in Bonifacio Global City is situated in an easily accessible, central location and designed to accommodate up to 50 guests, the company said. It is the first Jamba store to open in the Southeast Asia region.
Sharon Fuentebella, EVP Max’s Group of Companies and MD, Jamba Juice Philippines, said: “Like much of the world today, Filipinos are looking for healthier menu options that taste great and are convenient to an on-the-go lifestyle. Jamba has always worked hard to simplify healthy living and we believe the brand will be a big hit with Filipinos. We are very excited to open our first store.”
Max’s Group and Jamba Juice signed an agreement to develop 40 stores over 10 years. This agreement represents the latest step in Jamba’s international franchise store growth and supplements their expansion into South Korea, where nine stores are currently open and Canada, where the first store recently opened.
Source: Jamba Juice
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