Private label tea and coffee supplier James Aimer has updated its corporate identity and branding, which it will showcase across a new-look website, brochure and the company’s social media channels.
The modernised branding will also appear across customer communication material and tasting notes, redefining the company’s passion for tea and coffee and underlining its commitment to customer service.
The new visual identity has been introduced to ensure James Aimer “is providing the market with the very best service and products”, and follows a period of significant growth for the Dundee-based company.
James Aimer sales director James Aston explained the reasoning behind the move: “The aim is to lead the market, not just exist within it.”
James Aimer managing director Eric Duncan added: “We do not compete in the market with our clients. We are unique in that our ambition is to work with the client to grow their own business and develop with ours.”
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