As a result, Jameson has strengthened its position as the world’s leading Irish whiskey. It has experienced phenomenal success since its acquisition by Pernod Ricard from Irish Distillers in 1988, when it was selling 115,000 cases a year.
Despite the recent economic downturn, sales volume has increased by 9% when value grew by 12%, in the year ending June 2010. While US sales grew by 24%, key markets such as Russia (+8%), South Africa (+7%), France (+7%) and UK (+4%) also enjoyed success.
Alexandre Ricard, CEO, Irish Distillers, said: “We’re delighted with the progress of Jameson globally. Almost 230 years since the Jameson Distillery was founded, this is a huge achievement for the brand, one I’m sure John Jameson would have been proud of. As well as our increasingly valuable consumer connection, it’s the passion of the people behind the Jameson brand that is one of the greatest reasons for our success. Combine this with the global reach of Pernod Ricard and you have a recipe for global success.”
Source: Pernod Ricard
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