Cleverly taking full advantage of the very concept of that modern thing called a ‘viral’ campaign, Jennifer Aniston get to mock the ‘geekiness’ of the internet, the brazen use of animals in advertising and the popularity of anything tagged with ‘sex’, knowing full well how search engines will pick up on it.
Glaceau SmartWater almost takes second billing, but this in itself is clever product placement. We ‘ingest’ the image of Aniston holding the water without feeling overwhelmed by it.
It’s about time something like this came along, or have I missed previous attempts? Let me know, and enjoy the video. If you’re the three millionth viewer, drop me a line!
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