Make History is the first global marketing campaign for the American brand, which dates back to 1795. The TV campaign featuring Kunis will premiere in the next few months in the brand’s largest markets, including the UK, US, Australia and Germany.
Jim Beam’s TV advertising campaign was created by FutureWorks, a partnership between three independent agencies that lead Jim Beam creative efforts in key markets: StrawberryFrog (New York), The Works (Sydney) and Jung von Matt (Hamburg).
In the UK, the ads will appear across multiple media properties, including ITV, Channel 4 and Sky, as well as in media properties across the globe.
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