Described by the publication as “a strangely inspiring, and wise, piece of advertisement”, the TV commercial titled Parallels featuring actor Willem Dafoe can now add Time magazine’s recognition to a host of industry accolades received throughout the year.
“Our movement to celebrate bold choices and the people who make them has not only resonated with consumers, but it has also driven brand re-appraisal and, ultimately, sales since our campaign launched in February,” said Kevin George, senior vice president and global chief marketing officer, Beam Inc. “We are proud that the commercial’s creativity and message have helped to generate such positive responses from media, the advertising community and our fans.”
According to Nielsen, Jim Beam’s average dollar sales growth since the campaign’s launch was 6.3%.
.
Source: Beam Inc
© FoodBev Media Ltd 2024