After more than seven years of leadership and service as The Coca-Cola Company’s chief marketing and commercial officer, Joe Tripodi will retire at the end of February 2015. Tripodi will be succeeded by Marcos De Quinto, a company veteran who is currently president of the Iberia Business Unit and vice president, Europe Group.
“During his tenure, Joe has successfully led our Company’s worldwide marketing and commercial organisation, and played a vital role in building and leveraging our marketing capabilities and talent around the globe,” said Muhtar Kent, chairman and CEO, The Coca-Cola Company. “I want to thank Joe for his leadership, dedication and many contributions to our business, and wish him and his family much happiness in his retirement.”
Under Tripodi’s leadership, The Coca-Cola Company launched one of its most successful global campaigns for brand Coca-Cola, Open Happiness. The Company was named the Cannes Lions Creative Marketer of the Year in 2013, while Trademark Coca-Cola continued its multi-year run among the top of Interbrand’s Most Valuable Global Brand List.
In addition, The Coca-Cola Company’s marketing strategies and innovative consumer engagement work earned it a place among Fast Company magazine’s Top 15 Most Innovative Companies in the World in 2013. The Company was also recognised as Advertising Age Marketer of the Year and Mobile Marketing Association Marketer of the Year. Earlier this year, Tripodi was inducted into the American Marketing Association Hall of Fame.
Tripodi joined Coca-Cola in 2007 from Allstate Insurance Company, where he was chief marketing officer. He also served in chief marketing officer roles for The Bank of New York, Seagram Spirits & Wine, and MasterCard International.
De Quinto will succeed Tripodi as chief marketing officer, effective 1 January 2015. De Quinto has been in his current role since 2000. Previously, he held various division marketing roles across Spain, Southeast & West Asia, Germany, as well as general management roles in Singapore & Malaysia.
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