These tools, developed together with growers, will provide enhanced field scouting services and tailored agronomic advice. These will help growers to turn data into management decisions more efficiently.
As part of the agreement, BASF will offer a new service for field scouting and agronomic decision support. John Deere will provide a new application for sprayer setup as well as integration of field data via its collaborative farm management portal ‘MyJohnDeere.com’, which will enable growers to better manage their farm operations.
“BASF and John Deere are two leading suppliers in the agricultural business sector and have many years of experience in managing agricultural data,” said Markus Heldt, president of BASF’s crop protection division. “The real value comes from helping growers to interpret this data so they can make more precise and efficient decisions about their crops and operations.”
The goal is to launch the first joint integrated tools by the end of 2014 in key agricultural markets, with additional markets to follow.
Source: BASF
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