The five year plan has been developed in consultation with Greenpeace, marine biology scientists and the International Seafood Sustainability Foundation.
The initial John West pole and line range will comprise of 185g tuna chunks (MRRP £1.59) and 3x80g tuna chunks (MRRP £2.09).
Paul Reenan, MD, John West, said: “We will need full support of boat owners, retailers and consumers to meet our goals. We know we have a long way to go to meet these challenging targets, but we are committed to continuing to place sustainable fishing practices at the heart of our business.”
John Sauven, executive director of Greenpeace UK, said: “Historic changes have taken place in the UK, the world’s second largest consumer of tuna. The time is ripe for companies worldwide to deliver sustainable tuna in a way that protects tuna stocks and our oceans.”
John West has also announced the launch of a range of salmon, mackerel and sardines, which will carry the Marine Stewardship Council logo.
Source: John West
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