Mika has signed an extension to his multi-year deal, which makes him the sports longest serving responsible drinking ambassador.
Since 2005, Johnnie Walker has used its sponsorship of the Vodafone McLaren Mercedes Formula One team as a platform to promote responsible drinking.
CEO, Diageo, Paul Walsh said: “Our continued relationship with double F1 World Champion, Mika Häkkinen, demonstrates our commitment to promoting responsible drinking which is an integral part of the Johnnie Walker sponsorship of Vodafone McLaren Mercedes.”
Source: Diageo
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