Entitled ‘Where Flavour Is King’, the campaign focuses on the array of rich and intense flavours that are found in each blend of Johnnie Walker whisky.
The new campaign and its collection of images will be supported by a campaign across outdoor and radio, as well as bespoke promotional materials, delivering consumer experiences in the on and off trade. The campaign will also feature social media activation that will centre on a Facebook app.
Gavin Pike, global brand director for Johnnie Walker, said: “We’re thrilled to be able to Keep Walking in the footsteps of John Walker, dedicating ourselves to the pursuit of flavour and are positive that ‘Where Flavour Is King’ will provide even deeper levels of consumer engagement than in previous campaigns.”
The first market to launch ‘Where Flavour Is King’ is Africa, followed by Australia, Brazil, Russia and Hong Kong, later this year.
Source: Diageo
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