David Ritterbush, CEO of Joint Juice, said: “We are thrilled to add Premier Nutrition’s lineup of high quality products to our expanding roster of nutrition offerings. With the acquisition of the Premier Nutrition brand, we are now actively competing in the large and growing sports nutrition and weight loss category.
“What is especially exciting about the brand is the wide breadth of consumers who purchase high quality protein products, ranging from sports enthusiasts, to dieters, to healthy, busy people. We believe that our company can build upon the success that Premier Nutrition has created and continue to introduce these great products to more consumers.”
Premier Nutrition offers the Premier Protein shake, Premier Protein bar, Premier Protein 100% whey isolate powder, Titan high protein bar, Titan high protein cookie, and Premier Nutrition shot. Products can be found at Costco, Sam’s Club, and select grocery and specialty stores in the US and Canada.
Source: Joint Juice
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