Jones has added several new chains in Canada as well, including Food Land, which further expands Jones’ product distribution within the Sobeys chain of stores.
Earlier in the year Jones Soda also secured authorisations for Ralphs, Albertsons, Giant Eagle, Cub Foods and ShopRite stores. Combined with the 2011 account authorisations mentioned above, these new 2012 account authorisations improve Jones Soda’s availability by increasing the total number of outlets where the products will soon be sold beginning with the retailer resets which will take place in the first half of 2012.
The opportunity to service these chain customers was created by a new distribution network the Jones team has been building for the last 18 months, and the brand’s sell-through performance in existing retailers.
The new retail authorisations apply to the Jones Soda product portfolio including Jones Pure Cane Soda in glass bottles, the new 16oz cans and the zero calorie Jones Zilch soda.
Jones Soda’s top SKUs are performing well in the grocery channel, many popular flavours have seen double digit growth in terms of grocery retail dollar sales, including Cream Soda (20% increase), Green Apple (28% increase), Berry Lemonade (41% increase) and Zilch Black Cherry (41% increase).
William Meissner, CEO of Jones Soda, said: “Our plan has been to invest in sales and marketing to aggressively increase the availability of Jones products to both new and existing customers, and these authorisations are a direct result of that.
“We are always asked ‘where can I find your product?’ We believe there is a significant part of the population that we could not reach with Jones Soda products, because our distribution capabilities did not allow us to serve some of these important retail outlets that we now have access to.”
Source: Jones Soda
© FoodBev Media Ltd 2024