Scottish whisky brand Jura has unveiled its new Signature Series, which will include five new single-malt whiskies.
All five whiskies will be introduced to markets around the world from April 2018, and all feature a new recipe which creates a “distinctive, welcoming flavour”.
The Journey, Jura 10, Jura 12, Seven Wood and Jura 18 whiskies will have suggested retail prices ranging from £33 for a bottle of Journey whisky to £75 for a bottle of Jura 18.
Each bottle in the range has been redesigned in order to give a more premium look and feel to the range and to broaden the appeal of the new line.
Kirsteen Beeston, global head of brand for Jura, said: “Jura is on the brink of something quite remarkable and we’ve taken the opportunity to build this into our thinking across every facet of the brand and product.
“The new style of whisky was the first step on this journey and one which we feel is a huge step forward in terms of flavour and product consistency.
“There is so much richness with Jura and we now confidently feel we have landed on a proposition with real consumer resonance and a range of whiskies with strong appeal.”
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial