Just Juice has enjoyed phenomenal success with its latest product offering, with launch demand causing the product to sell out within its first few days.
Senior brand manager for Just Juice, Amanda Lyon, says the vegetable juice category was declining by -9% in the quarter prior to the launch of Just Juice with Veges, after four years of growth. According to Lyon, in the last 26 weeks, the category has grown by an impressive +31%.
Source: Just Juice
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