Kelly can be seen on buses across Great Britain sporting the iconic milk tash. Carrying the headline ‘feel good factor’, the advertisements aim to communicate the health benefits of consuming low fat milk to teenage girls and families in Great Britain.
The ‘make mine Milk’ campaign which launched in April 2010, is due to come to an end in October 2012 and is currently working to identify future funding streams. It was created to remind people that low fat milk, packed full of nutrients and containing less than 2% fat, is a great part of a healthy diet.
Sandy Wilkie, chairman of the Milk Marketing Forum, said: “Our aim is to reach the British public, particularly teenagers and families, with positive messages about milk, and at this time of year there is nothing people talk about more than The X-Factor. So to have secured one of its premier stars to support our campaign is a massive coup.
“Kelly has confidence and class and is the perfect poster girl for what it means to be healthy and happy.”
Kelly Rowland has also revealed her love of low fat milk. She said: “I like to eat healthily and milk is an important part of that. I have semi-skimmed milk with muesli in the morning and often have a latte on my way home when it’s cold outside. If this campaign can continue to inspire young people to take care of themselves and their bodies, then that’s a great thing.”
Source: make mine Milk
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