The appointment comes as founder and CEO Ben Weiss readies his management team for rapid expansion through the remainder of 2013, and Kurtz sits alongside chief operating officer Barak Bar-Cohen and chief financial officer Ari Soroken, who comprise the Bai Brands’ executive leadership team.
Kurtz will lead sales companywide as Bai develops, deploys and enhances its national growth strategy. He has over 20 years of experience with leading brands such as Boston Beer Company, E&J Gallo and Fiji Water.
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