The ad is part of an eight million total UK marketing investment for Kenco Millicano in 2013, which will also include press and outdoor advertising, PR, sampling, social media and in-store activity throughout the year.
Steph Okell, brand manager for Kenco, said: “Kenco Millicano is a wholebean instant coffee that is so good, life’s little niggles won’t faze you – and we think our new ad is the perfect way to get our message across!
“We’ve got plenty of exciting marketing plans for Kenco Millicano over the next 12 months, and retailers should prepare for strong customer demand as we continue to invest in the brand.”
Source: Kenco
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