Kettle Chips has taken a 26% stake in snack brand Metcalfe’s Skinny as part of a new business partnership.
The investment will help Metcalfe’s Skinny with strategic and financial infrastructure to maximise the growth potential of the brand in the UK and Europe. The newfound partnership will significantly shake up the snacking sector with taste and quality continuing to be at the heart of both businesses, Metcalfe’s said.
Metcalfe’s Skinny’s existing management team will continue to operate the company independently in partnership with the support of Kettle Chips.
In a joint statement, Metcalfe’s Skinny co-owners Julian Metcalfe and Robert Jakobi said: “We are very excited about the opportunity to expand the Metcalfe’s Skinny brand with the support and expertise of the Kettle organisation. This is a positive step that we know will not only showcase the brand’s potential but will benefit our customers in the long term too.”
Kettle Chips UK managing director Ashley Hicks said: “We are very excited to acquire an interest in Metcalfe’s Skinny, which is an incredibly innovative, dynamic, fast-growing, premium brand appealing to ‘foodie’ consumers looking for lighter great-tasting snacks. We look forward to a long term working relationship with the management team to support their future growth ambitions in the on-trend, high growth popcorn snack category.”
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