The companies plan to launch a selection of Keurig-licensed Peet’s coffee and tea varieties in K-Cup packs for Keurig brewers produced by Keurig by the end of the summer.
Peet’s will continue to hand-roast the beans for its Peet’s K-Cup packs at its LEED-Gold certified roasting facility in Alameda, California, and the roasted beans will be transported to Keurig for grinding and packaging in K-Cup packs.
The new, licensed Peet’s K-Cup packs will be distributed by Peet’s proprietary nationwide direct delivery system to grocery stores, mass merchandisers, club stores, Peet’s retail stores and online. Keurig will distribute Peet’s K-Cup packs to specialty and department stores and away from home channels, as well as via its US consumer direct website.
Peet’s entered the single-cup format just seven months ago and has quickly established a strong presence, expanding its distribution and retail sales of its single-cup products, now available in over 12,000 stores in the US.
“Consumers consistently choose the Keurig brewing system for the quality, simplicity, value and variety of the brands and beverages available in the system,” said Keurig president and CEO, Brian Kelley. “We’re thrilled to bring Keurig consumers and Peet’s lovers the choice of Peet’s premium specialty coffees and teas as part of the continually growing Keurig family of brands – hand-roasted by Peet’s and expertly packaged in K-Cup packs by Keurig to deliver optimum freshness and taste with the ease of the Keurig brewing system.”
Source: Peet’s Coffee & Tea
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