Keurig Green Mountain has announced a multi-year agreement with direct-to-consumer coffee provider DS Services of America to offer the company’s Javarama coffee in K-Cup packs for use in Keurig’s hot brewing systems.
Exclusively available to DS Services customers, the two companies plan to launch the new Javarama K-Cup packs this month in signature medium roast and dark roast profiles. The packs will now be marked with the Keurig Brewed seal, which denotes that the product has passed the company’s rigorous quality testing.
John Whoriskey, president of US sales and marketing for Keurig, said: “We’re excited to expand our Keurig authorised distributor relationship with DS Services by offering their popular Javarama brand to customers in K-Cup packs. With over 400 varieties from 60 brands already available in the Keurig hot brewing system, Javarama coffee will be a welcome addition to the Keurig family.”
Brian Miller, chief commercial officer for DS Services, added: “Our customers love the Javarama brand for its coffeehouse quality taste and now they will be able to enjoy it with the convenience of their Keurig brewers in homes and offices.”
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