Keytone Dairy is launching a dairy-based functional Immunity Booster Powder product as it seeks to meet growing interest for immune strengthening supplements amid Covid-19.
Launched under its proprietary brand, KeyDairy, the company says its new product responds to in-market demand and in-bound enquiry from China and South East Asia following the Covid-19 global health pandemic.
According to Keytone Dairy, the global immune health supplements market is expected to record high growth following the ongoing pandemic and in China alone, the dietary supplements market is forecast to reach $22.3 billion in 2020.
The dairy-based powder claims to be high in colostrum, probiotics, vitamins B and C and zinc and is targeted as a daily supplement to aid day-to-day immunity.
Each can of KeyDairy Immunity Booster Powder will last consumers approximately one month when taken on a daily basis. The product will initially market in China and South East Asia.
Keytone Dairy’s CEO Danny Rotman said: “Keytone will continue to develop and commercialise innovative products and brands and bring an increasing portfolio to market to meet consumers’ needs.
“To this end, the launch of KeyDairy Immunity Booster Powder is an exciting development in direct response to market feedback from our network and clients globally. In a time with a heightened focus on health and immunity for consumers, KeyDairy Immunity Booster is the perfect premium addition to our KeyDairy branded powders aimed at one of our core markets, China.”
The new product comes as KeyTone Dairy secures national ranging for Tonik Plant at major grocer Coles Supermarkets in Australia; less than two weeks since the launch of the vegan protein shake range.
© FoodBev Media Ltd 2019