The number of children able to identify alcohol branding and advertising was comparable to, and in some cases, greater than those who recognised brands and advertising for products known to appeal to children, such as ice cream and cake.
The research shows:
Alcohol Concern’s, Mark Leyshon, said: “It’s clear that more effective controls are needed to ensure alcohol marketing messages only reach adult audiences, and are not attractive to children.
“We need to look at the best practice from other countries that are seeking to tackle alcohol harm, and produce a regulatory framework that’s fit for purpose.”
Source: Alcohol Concern
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