Kind adds Almond Butter bar to breakfast portfolio

Kind has expanded its breakfast offering with the introduction of a new Almond Butter bar across the UK.

The brand first launched its line of breakfast bars last year in three varieties: Blueberry Almond, Peanut Butter and Honey Oat.

Like the rest of the Kind breakfast range, the new almond butter variant is soft-baked and features a base of five whole grains: oat, millet, buckwheat, amaranth and quinoa. The snack is said to be naturally high in fibre and gluten free.

According to Kind, the bar offers a healthy, on-the-go breakfast option, while it also pairs well with yogurt and fruit if used as an ingredient.

“We know there’s huge popularity for nut butters and we’re really excited to be able to incorporate almond butter into our latest launch,” said John McManus, UK marketing director of Kind.

He added: “Following consumer research, we’re changing the format slightly, with the revised range offering one larger 40g bar in each single serve pack as opposed to two smaller bars. We’re really excited to see the new variant roll out nationwide and it’s fantastic to have such strong support from our retail partners to enable us to do this.”

Kind Breakfast Almond Butter is available in single and multipack formats for an RRP of £1 and £3, respectively. The bars will launch across Tesco, Waitrose and Sainsbury’s stores nationwide from next week, as well as independent stores.