Kingsland Drinks has launched a new line of gin and vodka ‘premium mixed’ cocktails with a low calorie offering in the UK.
The company’s new Mix Up collection aims to offer a convenient and lower calorie option, targeting consumers looking for a value on-the-go drinks experience that delivers premium quality.
The four-strong range features three gin options – a gin and tonic, a gin and diet tonic, and a strawberry infused ‘pink’ gin and tonic – as well as a vodka, lemonade and lime.
Each 250ml can of the vegan pre-mixed range contains under 60 calories.
“With consumers increasingly shopping to stock up their cupboards we have seen the pre-mix cocktail category grow due to the demand for multi-buys,” said Nathan McGivern, marketing manager for Mix Up, Kingsland Drinks.
He added: “Much like shopping for beer; pre-mix consumers are looking for the convenience of having their go-to spirit combination in the fridge for when they fancy one. Mix Up has been developed to tap into informal drinking occasions where convenient, lower calorie options are in strong demand.
“We know consumers are looking for value. This range is an attractive entry-level, branded option, that looks and tastes premium, aimed at winning shoppers who are looking to have fun with their favourite drinks at an affordable price point.”
The Mix Up collection is currently available in Co-Op, Nisa and Costcutter stores across the UK for an RRP of £1 per can.
Earlier this year, the independent drinks company expanded its operations in Manchester with a new £1.2 million canning production line as it planned to enter the canned wine market.
© FoodBev Media Ltd 2021
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