The resources committed to the brand, chiefly linked to Rugby League, was already a record investment for the business.
As a result, a broadcast sponsorship and advertising deal with the Premier Sports Channel has been unveiled and a number of stadia are being branded in advance of the Rugby League World Cup in autumn.
As an ‘official partner’ of the England Rugby League Team, product and promotional plans to be announced will exploit the extensive interest around the World Cup tournament in October and November.
Glen Friel, sales and marketing director at Aston Manor Cider, said: “Having seen the profile, distribution and rate of sale of Kingstone Press increase following the decisions we made earlier this year, we have committed even more investment to build on the success we are enjoying.
“With the Kingstone Press Championships, we have an exciting platform in a major sport in growth. This has supported the progress the brand is making and we are even more confident that Kingstone Press will rapidly become a major cider brand in every distribution channel.”
Away from the sporting arena, the brand has extended the offer with the launch of the Kingstone Press Wild Berry.
Source: Aston Manor Cider
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