According to the Fairtrade Foundation, the move should benefit thousands of farmers in Côte d’Ivoire (Ivory Coast), as they’ll be given the Fairtrade or market price for cocoa.
Farmers’ organisations will also receive additional premium payments to invest in community and business development projects of their own choosing, such as education, healthcare, the environment or their businesses.
“Cocoa farmers in Côte d’Ivoire struggle under the relentless pressures of poverty with shockingly high levels of illiteracy and poor access to healthcare,” said executive director of the Fairtrade Foundation, Harriet Lamb. “The significant volumes of cocoa that go into making Kit Kat will open new possibilities for these farmers in Côte d’Ivoire, giving them a more sustainable livelihood and the chance to plan for a better future.
”The public will be cheering this groundbreaking move, taking Fairtrade further into the mainstream. This is a huge step towards tipping the balance of trade in favour of disadvantaged cocoa producers.”
Source: The Fairtrade Foundation
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