KKR will invest $200m, in addition to the $159m invested on 15 April, by increasing its equity stake through a combination of primary and secondary shares.
Madhur Maini, CEO of Masan Group, said: “Our core belief as a group is the structural consumption growth and rising middle class potential of Vietnam. We believe KKR is the right partner to broaden and deepen our consumption platform to capture this opportunity.”
Masan Consumer is currently a specialist in sauces, instant noodles and instant coffee categories.
Truong Cong Thang, CEO of Masan Consumer, said: “Our partnership with KKR strengthens our strategy to diversify into other fast moving consumer goods categories in the near future, to better meet the needs of consumers in Vietnam.”
Source: KKR
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