FutureCeuticals is the owner of the patent-protected CoffeeBerry coffee fruit technology, a proprietary set of agricultural and industrial processes and a line of ingredients that capture the potent nutrition inherent in coffee fruit, a material that the coffee industry had once considered a waste product.
The announcement was made by Shaun Roberts, CEO of KonaRed Corporation, and John Hunter, executive vice president of FutureCeuticals, in connection with the announcement that the patent litigation that had been pending between the parties since 2011 had been resolved.
“Finding ways to work together, bridge differences and create something stronger than the sum of its parts is what the spirit of Aloha is all about, and this dispute with FutureCeuticals is a perfect example,” said Roberts. “This new relationship was forged within the crucible of the lawsuit. During productive discussions with FutureCeuticals, it became apparent that there were obvious synergies available to KonaRed if we worked together.
“The CoffeeBerry coffee fruit IP opens up limitless opportunities for us, and I have no doubt that we’re now a far stronger company than we were before.”
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