In addition to the listings, Krombacher and Oakham Ales have also agreed the distribution of Krombacher Weizen and Krombacher Dark to Oakham’s free trade customer base of 350 pubs within a 70 mile radius of the brewery’s heartland in the East of England.
Adrian Posnett, MD of Oakham Ales, said: “Our offer at our pubs is very much operating to a niche market and Krombacher Weizen has been received really well in both Charters and the Brewery Tap with customers and staff alike. The beer complements our existing range of real ales and draught lagers. The authentic German ceramic fount creates a talking point as it really stands out on the bar as does the glassware.”
Julian Penny, country manager UK for Krombacher, said: “We’re delighted that Krombacher Weizen is being showcased in the Brewery Tap and Charters. To drive trial and awareness of Krombacher it’s vital that our beers are listed in quality premium outlets whose staff are knowledgeable about beer and whose customers seek out beers that are little different and who love the element of discovery.”
Source: Krombacher
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