The UK is the first Europen market to launch Glaceau Smartwater, which is being manufactured at the Coca-Cola Enterprises (CCE) factory in Morpeth, Northumberland – the factory which is already home to Schweppes Abbey Well water. Coca-Cola announced earlier this year that it was investing £3.5m in Northumberland with the launch of the bottled water.
Pete Smith, operations director at Coca-Cola Enterprises Morpeth, said: “This is an exciting new development for Morpeth. The factory already has a proud history of producing high quality water for consumers across Great Britain.
“At CCE, we are dedicated to supporting local manufacturing across the country and the investment in our staff at Morpeth, as well as new equipment and production technology, is a statement of our commitment to this region.”
In the US, Glacéau Smartwater’s advertising is fronted by Jennifer Aniston. Marketing industry sources had suggested that the company was also considering the actress to also promote the product launch in the UK, but it was the Aussie star who eventually clinched the deal.
Source: Chronicle Live
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