The main risk is, that the lessons learned during the 1960-2010 ‘brick-retail’ boom, are not being applied as ‘click- retailing’ is taking off.
This warning was shared during the starting conference of the packaging exhibition Empack (The Netherlands) by Michael Nieuwesteeg, managing director of NVC Netherlands Packaging Centre. NVC (founded in 1953) unites over 550 member-companies from the total supply and recycle chain of packaged products.
According to NVC, these risks should be avoided by raising awareness throughout the supply and recycle chain that these two risks exist. Subsequently, appropriate action must be taken to ensure that an adequate level of knowledge is made available within retailers, service providers, manufacturers and packaging suppliers.
Source: WRP
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