With this objective, the company has appointed Guangdong HongCheng Chao Coffee Catering Investment as Area Developer with exclusive responsibility for development of the Lavazza Espression chain in China.
The new coffee shops, the latest in a series of successful international launches, are located in Central districts and shopping centres in Shanghai, Beijing and Guangzhou.
The decision to open China’s first Espression coffee shops in some of the country’s most cosmopolitan cities reflects the international vocation of the Espression brand.
The initial launches will be followed by an extensive programme of growth which will see more than 200 new branches opening their doors throughout China over the next five years.
Source: Lavazza
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