Leche Pascual is one of Spain’s leading milk producers, but the announcement of a new company name spells out its European and international intentions.
Formed in 1969, Leche Pascual has grown to be one of the biggest milk providers in Spain, but in more recent years it has increased its offering to include Spain’s largest soy drinks brand, Vivesoy, (now found on UK shelves in Tesco and Waitrose), fruit-based and milk-based drinks, water, coffee and yogurts.
“The name change to Calidad Pascual reflects the company’s passion for providing customers with high quality and healthy beverage products that meet today’s exacting lifestyle needs,” said Simon Baxter, MD of Vivejoy UK. “We hope that over the coming months some of these offerings will appear on UK shelves to supplement Vivesoy, and that Calidad Pascual will become a household name here as well as in Spain.”
Source: Calidad Pascual
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