The new location will host its grand opening on 11 June 2009 in the Lincoln Park neighbourhood of Chicago at 2142 North Halsted. The new location will boast a larger space than the original, complete with such additions as a children’s play area. Starfruit will be offering one free topping for all customers who come in that day as a special promotion.
Along with the original Starfruit Cafe located at 1745 W Division St in Chicago, this new location provides another sales channel for Lifeway’s flagship products, coincides with the resurgence in the frozen yogurt category and offers an opportunity for Lifeway to promote the health benefits of its kefir products beyond grocery shelves.
Those benefits include 10 live and active probiotic cultures that have been shown in various studies to enhance the immune system, fight fatigue, promote gastrointestinal health, aid in vitamin and mineral absorption and ease lactose intolerance. Yogurt has a similar taste and texture to kefir, but many of these frozen-yogurt-style shops don’t use a real live and active product and contain only two or three of these cultures if any.
Source: Lifeway Foods Inc
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