Innovia Films Ltd and PragmatIC Printing Ltd, the pioneer in imprinted logic circuits, has announced integration of printed electronic functions onto Innovia Films’ Biaxially Oriented Polypropylene (BOPP) label substrates.
The first prototypes are interactive bottle labels that activate a sequence of flashing lights when the bottle is held. This is only one example of how such active packaging can be used to attract or interact with the consumer.
Innovia Films exhibited the prototype electronic labels at the Packaging Innovations Show held at the Business Design Centre in London recently.
Scott White, CEO of PragmatIC Printing, says: “Our collaboration with Innovia Films has demonstrated that our unique imprinted electronics can be integrated successfully onto label and packaging films. We now aim to progress these concepts together towards volume production and commercial deployment.”
Steve Langstaff, OPP product manager at Innovia Films, says: “This is a highly significant step for BOPP. Innovia Films is well known within the packaging and labels arena as a proactive developer of specialist surfaces on BOPP films. This exciting development is only a small part of a larger project to get printable electronics into volume packaging markets.”
Claire Phoenix is managing editor of Beverage Innovation magazine. Subscribe here.
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