Diageo is celebrating the Chinese New Year with the launch of a limited-edition Johnnie Walker Blue Label bottle featuring a year of the dog design.
The company said that this year’s design is inspired by the precious bond between man and dog, and is created in collaboration with award-winning Taiwanese artist Page Tsou.
This is the fifth instalment from Diageo for the annual limited-edition series for the whisky brand.
Page Tsou said: “It is an honour to have been commissioned to create the Johnnie Walker Blue Label year of the dog bottle. The precious design consists of a total of four dogs all chosen for their special meaning in Asia.
“This unique design tells the story of Johnnie Walker’s Striding Man and a loyal companion as they journey around the world bringing prosperity and rejoicing in the arrival of the New Year.
“The design also contains various symbols of wealth and prosperity, making this bottle extremely unique and the perfect gift to give this Chinese New Year.”
Johnnie Walker Blue Label is a Scotch crafted by a team of 12 whisky makers, led by Jim Beveridge. They select rare single malt and grain whiskies, each chosen for their exceptional quality and character.
Only one in 10,000 casks of the aged whiskies maturing in the Johnnie Walker reserves has the richness and flavour to craft Johnnie Walker Blue Label.
Dayalan Nayager, managing director of Diageo Global Travel, said: “During this festive period it’s wonderful to be able to provide whisky consumers with a gift that is luxurious and unique from such an iconic whisky brand.
“The exquisite design of the Chinese New Year bottle will help to engage new consumers and reward existing ones with a limited-edition collectable from Johnnie Walker Blue Label to mark this special time of year.”
The bottle is available now in selected travel retail outlets globally, retailing at £175 for a one-litre bottle.
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