Kirin-owned Lion NZ has entered into a new distribution agreement with local cider brand Zeffer, effective as of 2 March 2020.
Under the new partnership, Zeffer’s portfolio of ciders will join Lion’s NZ beer and cider brands such as Speight’s, Mac’s and Emerson’s.
Zeffer’s craft ciders range from Crisp Apple to Rosé, all of which are produced in small batches in its Hawke’s Bay cidery and orchard, using locally grown apples.
Zeffer CEO Josh Townsend said: “Both the cider category, and Zeffer, are experiencing huge growth and we’re looking to invigorate that further with some really ambitious growth plans for our brand.
“It’s great to have Lion on board to support us, with their unrivalled distribution network allowing us to unlock new avenues and bring our premium cider range to more people.”
Rory Glass, managing director of Lion NZ, said: “Now in its 10th year, Zeffer is a real Kiwi success story and we’re incredibly proud to be joining them for this next stage of their journey.
“Zeffer’s premium portfolio complements our offering nicely and is well aligned to support Lion’s on-going commitment to deliver the very best brands and service to our customers and to consumers.”
Earlier this year, Lion NZ signed a distribution agreement with premium mixer brand StrangeLove, as the company aims to capitalise on the growing appetite for premium mixers.
© FoodBev Media Ltd 2019