The companies were awarded top prize of gold in the category ‘Best rebrand from the Consumer services Sector and Silver for ‘Best creative strategy’.
The Transform Awards honour excellence in rebranding, repositioning, and brand transformation. Little Chef and venturethree picked up gold and silver in recognition of the brand redevelopment programme led by venturethree and implemented by Little Chef.
Graham Sims, chairman of Little Chef, said: “The rebrand, guided by venturethree, has ignited a new sense of energy in the business, and everyone at Little Chef feels very proud to be a part of it. We are thrilled to have been successful in two categories at the Transform Awards, and this prestigious double accolade is further proof that Little Chef is a ‘Wonderfully British’, modern and creative brand that offers the highest quality food, service and style.”
Stuart Watson, creative director at venturethree, said: “We are delighted by the success of our collaboration with Little Chef. Our objective was to retain all the good DNA of this iconic brand while creating a thoroughly modern look and feel which is brought to life through every touch point, creating the best possible Little Chef experience.”
Source: Little Chef
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