As part of the sale, Minneapolis-based MOM Brands will acquire cereal product Coco Wheats and Gilster-Mary Lee Corporation will acquire FastShake Pancake Mixes, Fryin’ Magic and Baking Miracle Seasoned Coating Mixes, and Miracle Maize Corn Bread and Muffin Mixes,including equipment in the Little Crow Foods’ Warsaw, production facility.
The acquisition will be finalised on 29 June. Little Crow Foods will conduct business as usual until the transaction is finalised.
For MOM Brands, the acquisition is a natural extension of the company’s existing hot cereal brands, which include Malt-O-Meal Hot Wheat cereal, Better Oats instant oatmeal, Mom’s Best Naturals Old Fashioned Oats, Farina Mills Farina, and I Love Oats. “Coco Wheats is a beloved breakfast cereal enjoyed by millions of families,” said Paul Norton, senior vice president, marketing and business planning. “It marks another strong addition to our hot cereal offerings and our growing house of brands.”
Gilster-Mary Lee Corporation will take hold of the Little Crow Foods brand trademarks, product formulas and inventories. The company will continue to market these brands under their established brand names and will continue to offer the contract packing services provided by Little Crow Foods to third-party food producers. “We look forward to continuing to produce and distribute these popular brands,” said Don Welge, CEO of Gilster-Mary Lee.
Source: MOM Brands
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