The new website reflects a modern and innovative design to represent Lonza’s complete life science offering. The streamlined navigation provides customers, suppliers and shareholders with a simple and clear path to explore Lonza‘s product and service offerings, custom manufacturing capabilities and about Lonza information.
Shane Toothaker, Lonza’s director of eBusiness, said: “Our new website provides a significant improvement in our ability to digitally engage customers in a way that is meaningful and contributes to their everyday success. Lonza’s portfolio has grown significantly over the last several years, and our goal was to present a unified approach online that demonstrates all that Lonza can offer the life science market, now and in the future.”
In a close collaboration with Isobar, a global communications agency, Lonza revised their digital strategy and launched a more customer-focused company website. The new digital strategy and platform allows the company to build stronger relationships with their customers with effective communication, improved services and marketing capabilities, according to the company.
Source: Lonza
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