According to Footfall123, the innovators in social media marketing technology, brands should however concentrate their New Year efforts on developing compelling deal-led marketing campaigns to entice customers through their doors and secure brand loyalty for the remainder of 2013.
During 2012, Footfall123 built up an enviable client base of over 3,000 UK and international brands. In the hospitality sector these included the Greene King pub chain, Mexican Wahaca eateries and Byron Hamburgers restaurants and for each business an exemplary return on investment was achieved.
Ben Chesser, founder of Footfall123 comments: “The New Year can be an extremely difficult time for managers of restaurants and pubs, as customers stay in to recover from the excesses of the festive period. However, with the explosion of online and smartphone marketing communications, it is easy to entice visitors to your premises.
“By developing simple yet innovative customer loyalty programmes, a small investment can significantly increase engagement, and more importantly improve the bottom line.. With real time tracking brands can also ensure they are monitoring the effectiveness, and can develop future programmes accordingly.”
Source: Footfall123
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