This is in response to recent research we have commissioned around Shrove Tuesday that found the tradition to be in danger of dying out with 50% of Brits shunning Pancake Day this year, according to the company.
The number of people celebrating Shrove Tuesday has fallen by 25% compared to 10 years ago and a quarter of British people said they have no idea how to make a Pancake.
The Fabulous Baker Brothers, said: “Pancake Day is one of our favourite times of the year – we can’t quite believe how many people in the UK are shunning it this year and that one in ten have never even attempted to make a pancake! The research also showed that almost a third (32%) of people think that water is one of the main batter ingredients! We’re really excited about educating the public and reconnecting Brits with our beloved pancakes through the ‘Save Our Pancakes’ campaign.”
Source: Lyle’s Golden Syrup
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