Buck joins Madonna’s dance ensemble at the Bridgestone Super Bowl Halftime Show. For Smirnoff and its parent company, Diageo, this is the first of several ongoing high profile activities with the singer.
The Smirnoff Nightlife Exchange Project (launched in 2010) searched for the world’s best new dancer among tens of thousands of entries through a global dance competition.
Madonna is due to release the debut single Give Me All Your Luvin from her forthcoming album MDNA, February 3. The accompanying video for the single will feature Smirnoff vodka as the drink of choice in the video’s bar scene.
The video premieres on YouTube on February 3 and will feature on the Smirnoff Facebook February 6.
The partnership with the Smirnoff brand and the Smirnoff Nightlife Exchange Project is a multi-faceted agreement among Madonna, her partner Live Nation and Diageo, the parent company of The Smirnoff Co.
Source: Diageo
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